1977- Heart of Florida Greenhouses first began as a result of Theo and Christina Bryant's quest for a business in which they could work side-by-side on a daily basis and best utilize their expertise. Theo brought 20 years of experience as a flight engineer in the U.S. Navy, and Chris brought a degree in biology and chemistry. Together, this gave them a strong foundation for both the mechanical and biological requirements of a nursery operation. Once the plan was set, the search for the ideal property began. A beautiful location was found in rural Hardee county - right in the "Heart of Florida".Theo and Chris began their one acre greenhouse growing Philodendron Red Emeralds and Norfolk Island Pines.Their vision for the business was to establish a 25-acre nursery to become a major supplier of quality tropical interior foliage plants to the entire U.S. The initial customer base targeted was the wholesale and retail florist market, which requires large variety of premium quality plants. Now twenty-seven years later, Heart of Florida Greenhouses continues to be a family owned and operated nursery with fifteen acres of greenhouses. We currently grow nearly 100 different varieties of plants offering year round availability. The customer base has greatly expanded and now also includes Interiorscapers, Garden Centers, and grocery 's Floral Departments.

2006 - Heart of Florida’s growth has been steady and sure for the past 29 years. In the past two years Theo and Chris have welcomed back the second generation of the business. Henry Bryant, their oldest son, has completed a Master's Degree in Environmental Horticulture Nursery Management at the University of Florida; he is now assiting in the technical end as Heart of Florida's Head Grower. Austin Bryant, their youngest son, has completed a Bachelor's degree in Environmental Horticulture Nursery Management also at the University of Florida; he is now in customer service as the National Sales Manager. Austin's wife, Deanna, has also joined the Heart of Florida Team as the assistant grower; she has completed a Bachelor's degree in Horticulture Science at the Universtiy of Florida. Together their youth, education, energy, and enthusiasm will be an enhancement to Heart of Florida’s continued success.

TODAY - Heart of Florida continues to strive to be a premier producer of tropical interior plants in the industry. Our goals are to continue expanding our product line in which we can offer new, unique and exciting plant varieties to the market. We remain comitted to the ideals of outstanding service, superior product, excellent communication with our customers, fair and honest business practices, and exceptional pricing.

Our Philosophy

Heart of Florida Greenhouses, Inc. bases their success on quality products, mutual trust, and absolute integrity. Heart of Florida's customers can have complete confidence because we offer professional standards with personalized service. Our sales and management team are hands-on and detail oriented. They personally inspect all orders prior to shipment. Whether you are a Retail Florist, Wholesale Florist, Grocery Floral Department, Garden Center, or Interiorscaper, we are prepared to accomodate all your tropical foliage needs.

At Heart of Florida we strive to maintain consistent availaibity of a wide assortment of tropical interior foliage plants in 4”, 6”, 8”, 10”, 12", and 14” containers. Our plants are grown in our own greenhouses and nurtured to maturity using modern cultural techniques. We invite you to view our website, and should you have any questions please contact us. Thank you for your time and we look forward to hearing from you.

Office Hours: Monday - Friday
8:00 a.m.- 4:30 p.m.

Dock Hours: Accessible 24 hours per day.